WAI WAI NOODLES- Lunch it, Soup it, and Munch it.
Wai wai, don’t we just love it? We have been enjoying these instant packets of deliciousness from the days when we were toddlers. Even our parents have fond memories of filling those packets with Wai wai and munching on them between classes.
This legendary instant noodle is a product from the CG group which has established a strong foundation as a well-recognized company in Nepal. Known for the lip-smacking and yummy taste in which it could be readied, Wai Wai noodles are arranged in various assortments and are likewise the most favored decision among Asian foods. President Binod Chaudhary is the richest person in Nepal, all thanks to Chaudhary Group(CG) and most importantly Wai Wai.
HISTORY OF WAI WAI
CG Foods is an ISO 9001:2008 certified company formerly
known as Nepal Thai Foods. It was established in 1984 in Kathmandu to manufacture instant noodles with a capacity of 120 packets per minute in technical
collaboration with Thai Preserved Food Factory, Thailand. Today it has
increased in multiple folds to the capacity to 2100 packets of noodles per
minute or 40,000 tonnes per year. Chaudhary Group(CG) Foods has three
manufacturing locations in Nepal which have been named CG Food Pack (CGFP)
at Kathmandu, CG Industrial Park (CGIP) at Nawalparasi, 160 km south-west of
Kathmandu and CG Food Park at Bardiya, 345 Kms west from CGIP. A new factory setup is under construction in eastern
Nepal.
INSTANT NOODLES
Wai Wai is one of the pioneering leaders in providing healthy
nutritious food to all the noodles lovers out there. Nonetheless, Wai Wai noodles
can be prepared with some of the instant dishes as well. Wai Wai noodles have
essentially been a major staple food in South Asia and Eastern India &
Nepal. At any point in time if you have taste buds for the best food on
this planet, then you should consider the Asian nourishment out of which Wai
Wai noodles are one that tops the rundown.
1. Brown Noodles
Wai Wai is a popular brown noodle available in 3 different
flavors – Vegetable, Chicken & Tom Yum. Wai Wai Quick is a brown noodle
available in 8 different flavors (Chicken Curry, Chicken Pizza, Tom Yum
Shrimp, Kimchi, Masala Curry, Chicken Schezwan, Vegetable Manchurian &
Vegetable Pizza). Wai wai 5 Grains is a brown noodle available in two different
flavors – vegetable & chicken. It is a combination of 5 grains - wheat,
soybean, corn, buckwheat & Barley.
2. White Noodles
Wai Wai Aloo Tama is white noodles (2 Seasonings) 85 gm the packet is available in the market just for Rs.20/- only. To celebrate the
traditional Nepali taste in the modern household and make the taste of Aloo Tama popular in the young generation
Wai Wai innovated to introduce the first of its kind the traditional taste in
the modern-day Ready-to-eat packaged noodles.
BEATING HUNGER WITH WAI WAI
Nepal was primarily dominated by the white noodles, Maggie in the 80s. Detecting a need for brown instant noodles in the Nepali market, the Chaudhary Group tapped into the demand in 1984 with the introduction of the brown instant noodles, Wai Wai. With technical collaboration from Thai Preserved Food Factory (TPFF), Thailand. The popularity of this brand has been escalating since its introduction. Although primarily a local brand, Wai Wai is also exported to countries like India, the USA, the Middle East, Hong Kong, Malaysia, and Japan. It has a small share in the global market, but Wai Wai sells the most in The Middle East besides Nepal. The product is the same, but the packaging differs according to the requirements of the countries importing Wai Wai. Informing that worldwide, Wai Wai has an annual turnover of Rs 3 billion, while in Nepal it is approximately Rs 1.40 billion.
Wai Wai is the most affordable food product. Earlier when the noodle was introduced, it had a small market as consumer’s awareness had to be created and the noodles market back then was dominated by Maggie. Wai Wai has stood the pressure of competition and prevailed as the best instant noodle. The reasons for securing the top position are due to its unique taste, innovation, and constant upgrading that includes adopting better and safer packaging. Wai Wai was the first brand to introduce food fortification in Nepal in 2006. New flavors have been introduced. Quick, a variant of Wai Wai comes in various flavors like Schezwan chicken, Manchurian veg, Chicken curry, Veg curry, Chicken pizza, and Kimchi.
WAI WAI'S DISTINCTIVE PRACTICES:
Wai Wai Gyanodaya Scholarship – This is a scholarship scheme that was introduced in March 2009. This scheme provides scholarships to students for a period varying from one to three years in Gyanodaya School. In the fiscal year 2008/2009, 453 students were provided with this scholarship. Multi-Language Campaign – This campaign was introduced in April 2010. It spreads and promotes the message of unification of ethnic groups in Nepal.
