Netflix has implemented a long-debated decision to close its password-sharing feature. Initially introduced in the US and UK, the rule now applies to other countries as well. Users who share their passwords outside their household will be charged an additional fee of $4.99 per month in the UK and $7.99 per month in the US. The move aims to boost Netflix's customer base.
While some users in trial countries are attempting to cheat the system, Netflix is taking measures to prevent abuse. They define a 'family' as the household's TV-mobile device's IP address from which Netflix is accessed. Users can reset their household through the Netflix app by verifying their email or phone number. Notably, Netflix does not collect GPS data from users or their devices.
Netflix recently sent an email to customers in 103 countries, including Australia, Brazil, France, Germany, Mexico, and Singapore, addressing account sharing. The company estimates that over 100 million households currently share passwords, a violation of its rules. With subscriber growth slowing down, Netflix aims to both increase revenue and maintain its dominance in the streaming market. Presently, Netflix boasts 233 million subscribers worldwide."
While some users in trial countries are attempting to cheat the system, Netflix is taking measures to prevent abuse. They define a 'family' as the household's TV-mobile device's IP address from which Netflix is accessed. Users can reset their household through the Netflix app by verifying their email or phone number. Notably, Netflix does not collect GPS data from users or their devices.
Netflix recently sent an email to customers in 103 countries, including Australia, Brazil, France, Germany, Mexico, and Singapore, addressing account sharing. The company estimates that over 100 million households currently share passwords, a violation of its rules. With subscriber growth slowing down, Netflix aims to both increase revenue and maintain its dominance in the streaming market. Presently, Netflix boasts 233 million subscribers worldwide."
